Pre-order your lingerie set now* and get 150DKK/21€/23$ off when you spend more than 900DKK/121€/138$ on lingerie products.
Use the code PREORDERLINGERIE at checkout**
We have a limited stock. Pre-orders ship Monday 7 February.


We have created a framework to systemize our work with sustainability and secure the constant innovation and development of our methods and procedures during the entirety of our value chain and to be able to deliver the absolute highest quality and most sustainable products while minimizing our environmental impact.

Our framework not only takes into account the environmental sustainability during the product life cycle but also ethics in material sourcing, working conditions and social commitment.


Vores mission er at overvinde de miljømæssige og etiske udfordringer ved traditionel strømpeproduktion og lave så bæredygtige produkter som muligt uden at gå på kompromis med kvaliteten. Vores tilgang forener videnskab og mode, og vi arbejder tæt sammen med innovative garn- og strømpeproducenter såvel som med forskere inden for bæredygtighed.

Vi har udviklet The Dear Denier Sustainability Framework® til at systematisere vores arbejde med bæredygtighed og sikre konstant innovation og udvikling af vores metoder og procedurer.


In 2020 we published the report “An introduction to the Dear Denier Sustainability Framework®”.

The publication is a comprehensive introduction to the environmental challenges of the hosiery industry and Dear Denier's solutions to reduce the environmental impact of our products even more. 

OUR product loop

In continuation of DEAR DENIER’S SUSTANABILITY FRAMEWORK®, we have gathered the main points of our responsibility work in the figure on the left, illustrating the journey of our products from birth to grave.

 It is an ongoing process, and we are constantly revisiting our solutions and developing our methods and procedure concurrently with the evolution.

*Read the fine print...

  • Orders containing products from our lingerie collection will dispatch by february 7, 2022, regardless of the shipping method selected. If you are purchasing any other items, we recommend placing a separate order. Your card will be charged upon confirmation of your order.
  • Code applies a 150DKK/21€/23$ discount when spending minimum 900DKK/121€/138$ on lingerie products. The discount cannot be used or mixed with any other codes or promotions. The offer expires February 6 at midnight, 2022.
  • What does pre-order mean? It means that you make a pre-order. We'll receive the underwear from our italian manufacturer in a few weeks. To give you an opportunity to buy it at a discount, we have made pre-ordering possible. Once the underwear is in stock, the discount ends and the underwear is sold at normal price.


Your choice of tights, lingerie or activewear can't save the planet alone - but together we can make a real difference.